About

Hi, I’m Greg Faletto.

I’m a Data Scientist at VideoAmp, where I work on getting key metrics from messy real-world data and using causal inference to measure the impact (lift) of ad campaigns. In summer 2023 I graduated with my Ph.D. in Statistics from the University of Southern California Marshall School of Business, where I developed new machine learning methods for causal inference, estimating probabilities of rare events, and identifying the most important variables for predicting an outcome. I completed a data science internship at Google in 2021, developing a new methodology for A/B testing. I’ve also worked as a data science intern at ZipRecruiter and Live Nation.

To learn more about me: