About

Hi, I’m Greg Faletto.

I’m a data scientist working on getting key metrics from messy real-world data and using causal inference to measure the impact (lift) of ad campaigns. Previously I developed a methodology for A/B testing at Google, worked on machine learning at ZipRecruiter and Live Nation, and taught “Data Analysis for Decision Making” at the University of Southern California Marshall School of Business. I completed my Ph.D. in Statistics at the University of Southern California, where I wrote my dissertation on machine learning and causal inference. At USC I developed new machine learning methods for causal inference, estimating probabilities of rare events, and identifying the most important variables for predicting an outcome and wrote open-source software. My research has been published at the International Conference on Machine Learning and in the Proceedings of the National Academy of Sciences.

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