Author: gfaletto
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The McCarthy/Fader/Hardie Model for Customer Retention
In another post, I described how I fit a model to predict how well Buffer—a digital subscription-based firm that publicly releases much of its financial data—retains its customers. I used a methodology developed by Daniel McCarthy, Peter Fader, and Bruce Hardie (paper available for free download here) to fit the model. In this post, I’ll fill in…
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Which Customers Stick Around? Predicting Customer Retention
One of the most critical priorities for any business is retaining their customers for as long as possible. You want to keep your customers happy so they come back to spend more. Data science can help businesses keep customers longer. Using business data, a data scientist can develop a model that predicts if and when…