In another post, I described how I fit a model to predict how well Buffer—a digital subscription-based firm that publicly releases much of its financial data—retains its customers. I used a methodology developed by Daniel McCarthy, Peter Fader, and Bruce Hardie (paper…
One of the most critical priorities for any business is retaining their customers for as long as possible. You want to keep your customers happy so they come back to spend more. Data science can help businesses keep customers longer.…
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