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Which Customers Stick Around? Predicting Customer Retention

Nov 20, 2018

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by

gfaletto

in Business

One of the most critical priorities for any business is retaining their customers for as long as possible. You want to keep your customers happy so they come back to spend more. Data science can help businesses keep customers longer.…

About the author

Hi, I’m Greg Faletto. I’m a data scientist working on getting key metrics from messy real-world data and using causal inference to measure the impact (lift) of ad campaigns. Previously I developed a methodology for A/B testing at Google, worked on machine learning at ZipRecruiter and Live Nation, and taught “Data Analysis for Decision Making” at the University of Southern California Marshall School of Business. I completed my Ph.D. in Statistics at the University of Southern California, where I wrote my dissertation on machine learning and causal inference. At USC I developed new machine learning methods for causal inference, estimating probabilities of rare events, and identifying the most important variables for predicting an outcome and wrote open-source software. My research has been published at the International Conference on Machine Learning and in the Proceedings of the National Academy of Sciences.

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Which Customers Stick Around? Predicting Customer Retention

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